Meta's Quietly Released A.I. Tools Could Revitalize Ad Business
TL;DR Summary
Meta unveiled new A.I. tools for marketers, including a generative A.I. tool that suggests colors, patterns, ad text, and promotional images. The company is also using A.I. to supplement the data it can no longer obtain due to privacy updates, allowing for more targeted advertising. While some companies have seen success with the new tools, it remains to be seen if Meta's A.I. efforts will revive its floundering business model.
- Meta's new A.I. tools for advertising aren't showy. Could they save the company's business? Slate
- Meta rolls out new generative A.I. tools for advertisers CNBC Television
- Meta unveils A.I. 'testing playground' to help advertisers build campaigns CNBC
- Meta announces generative AI features for advertisers TechCrunch
- Meta announces AI image generation tools for advertisers Fox Business
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