Senator Chuck Schumer has called for an investigation by the FDA into Prime Energy, an energy drink created by YouTube influencers Logan Paul and KSI, due to its high caffeine content. The drink, which has levels equivalent to six cans of Coca-Cola, is facing backlash from physicians and lawmakers who argue that it can be harmful to children. Pediatricians recommend that children under 12 avoid caffeine entirely, and those aged 12 to 18 consume no more than 100 milligrams per day. Prime Energy's advertising campaign appears to target those under 18, leading to concerns about its impact on young consumers.
Senate Majority Leader Chuck Schumer is calling on the FDA to investigate PRIME Energy, an energy drink created by YouTube stars Logan Paul and KSI, due to concerns about its high caffeine content and marketing targeting children. The drink contains 200 milligrams of caffeine, which experts say is too much for children and can lead to anxiety, jitters, decreased appetite, increased heart rate, and even overdose. While the PRIME website and label advise against consumption by children under 18, Schumer argues that the product is specifically marketed to kids. Energy drinks, including PRIME Energy, are difficult to regulate in the US, but the American Academy of Pediatrics discourages caffeine consumption in children due to potential addiction and negative effects on brain development.
