Concerns over Logan Paul's PRIME Energy drink prompt FDA investigation

1 min read
Source: NBC News
Concerns over Logan Paul's PRIME Energy drink prompt FDA investigation
Photo: NBC News
TL;DR Summary

Senate Majority Leader Chuck Schumer is calling on the FDA to investigate PRIME Energy, an energy drink created by YouTube stars Logan Paul and KSI, due to concerns about its high caffeine content and marketing targeting children. The drink contains 200 milligrams of caffeine, which experts say is too much for children and can lead to anxiety, jitters, decreased appetite, increased heart rate, and even overdose. While the PRIME website and label advise against consumption by children under 18, Schumer argues that the product is specifically marketed to kids. Energy drinks, including PRIME Energy, are difficult to regulate in the US, but the American Academy of Pediatrics discourages caffeine consumption in children due to potential addiction and negative effects on brain development.

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