
Pandora Bets on Platinum to Tame Silver Volatility
Pandora will shift at least half of its silver-based jewelry to platinum plating over the next year to curb exposure to rising silver costs, introducing a platinum-plated line and a metal alloy to keep prices accessible. Platinum has risen less than silver, and the company has hedged most silver exposure for 2026, but tariffs and softness in the U.S. consumer backdrop weigh on earnings as Pandora seeks to preserve its affordable-luxury image.












