India's growing love for homegrown single malts is shaking up the $33 billion spirits market, with local brands like Indri, Amrut, and Rampur gaining popularity and competing with established global brands like Glenlivet and Talisker. Factors such as global awards, increased affluence, and the COVID-19 pandemic have contributed to the boom in India's whisky landscape. In response, Pernod Ricard and Diageo have launched their own Indian single malts, recognizing the potential of the Indian whisky market. Indian single malts have seen a significant surge in growth, outpacing Scotch, and are predicted to continue growing in consumption.
Coca-Cola and Pernod Ricard are partnering to launch a new ready-to-drink cocktail featuring a mix of Absolut Vodka and Sprite. The canned cocktail will be available in two versions, with Sprite and Sprite Zero Sugar, and is set to debut in select European countries in early 2024. The popularity of canned cocktails has been on the rise, with ready-to-drink beverages being the fastest-growing spirits category in terms of revenue and volume. The announcement did not mention a specific timeline for the U.S. market. This collaboration expands Coca-Cola's alcoholic beverage portfolio, following the success of their Jack-and-Coke cocktail in a can.
Pernod Ricard has announced that it will no longer export or distribute any of its brands to Russia following public pressure over its business activities there. The decision comes after the company had continued to trade in Russia despite calls for a boycott. The move represents a U-turn from management and will take some months to complete. Other Western companies have also pulled out of Russia following the Kremlin's invasion of Ukraine in February 2022.
Pernod Ricard has suspended exports of its Absolut vodka to Russia entirely, citing a "duty of care towards our employees and partners" after reports that it was supplying products to support local entities. The French spirits group had previously reduced sales following Moscow's invasion of Ukraine. Pernod had been able to shield its local team from accusations of criminal liability by limiting supply. However, the move will not prevent Absolut from falling into the hands of the "parallel market," which has strongly increased in recent months and over which Pernod has no control.
Pernod Ricard, the French drinks company, has announced that it will stop exporting Absolut vodka to Russia following an outcry in Sweden over the brand's use in a Russian propaganda campaign. The move comes after Swedish officials raised concerns about the use of Absolut in a video promoting the Russian military. Pernod Ricard said it would continue to sell Absolut in Russia, but would no longer export the brand to the country.
The Absolut Company, the maker of Sweden's Absolut vodka, has announced that it is suspending all exports to Russia after calls to boycott the brand flared up in Sweden and on social media. The decision sparked massive criticism, including from prominent politicians in Sweden, and several well-known bars and restaurants in Stockholm stopped selling Pernod Ricard products. Absolut's owner, Pernod Ricard, had earlier resumed some exports to Russia, after previously halting them in March 2022 following Russia's invasion of Ukraine.
Absolut Vodka, owned by Pernod Ricard, has stopped exporting its products to Russia again after a backlash in Sweden. The company initially halted exports in March 2022 after Russia invaded Ukraine, but some exports had resumed, sparking fury. Pernod Ricard said it was exercising its "duty of care towards our employees and partners" and could not expose them to criticism. The move comes after top bars and restaurants in Sweden pulled the drink from their shelves, and politicians condemned its export, following media reports it was being sold to Russia.
Absolut Vodka, owned by French liqueur company Pernod Ricard, has suspended all exports to Russia after facing calls for boycotts in Sweden. Pernod Ricard had resumed some exports to Russia in April 2022 after halting them in March following Russia's invasion of Ukraine. The decision to resume exports was made to protect staff in Russia from criminal liability, but it sparked criticism and boycotts in Sweden. Absolut's CEO said the company cannot expose its employees and partners to massive criticism and acknowledged the significance of its relationships with the Swedish community.
