Pernod Ricard's Absolut vodka exports to Russia halted after backlash.
Pernod Ricard, the French drinks company, has announced that it will stop exporting Absolut vodka to Russia following an outcry in Sweden over the brand's use in a Russian propaganda campaign. The move comes after Swedish officials raised concerns about the use of Absolut in a video promoting the Russian military. Pernod Ricard said it would continue to sell Absolut in Russia, but would no longer export the brand to the country.