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Absolut Vodka

All articles tagged with #absolut vodka

business2 years ago

"Absolut Vodka and Sprite team up for canned cocktail, expanding Coca-Cola's ready-to-drink alcohol offerings"

Coca-Cola and Pernod Ricard are partnering to launch a new ready-to-drink cocktail featuring a mix of Absolut Vodka and Sprite. The canned cocktail will be available in two versions, with Sprite and Sprite Zero Sugar, and is set to debut in select European countries in early 2024. The popularity of canned cocktails has been on the rise, with ready-to-drink beverages being the fastest-growing spirits category in terms of revenue and volume. The announcement did not mention a specific timeline for the U.S. market. This collaboration expands Coca-Cola's alcoholic beverage portfolio, following the success of their Jack-and-Coke cocktail in a can.

via CNBC|
#absolut-vodka#business#coca-cola
business2 years ago

Export Halt: Absolut Vodka Suspends Shipments to Russia Amid Outcry.

Pernod Ricard has suspended exports of its Absolut vodka to Russia entirely, citing a "duty of care towards our employees and partners" after reports that it was supplying products to support local entities. The French spirits group had previously reduced sales following Moscow's invasion of Ukraine. Pernod had been able to shield its local team from accusations of criminal liability by limiting supply. However, the move will not prevent Absolut from falling into the hands of the "parallel market," which has strongly increased in recent months and over which Pernod has no control.

via New York Post |
#absolut-vodka#business#exports
business2 years ago

Pernod Ricard's Absolut vodka exports to Russia halted after backlash.

Pernod Ricard, the French drinks company, has announced that it will stop exporting Absolut vodka to Russia following an outcry in Sweden over the brand's use in a Russian propaganda campaign. The move comes after Swedish officials raised concerns about the use of Absolut in a video promoting the Russian military. Pernod Ricard said it would continue to sell Absolut in Russia, but would no longer export the brand to the country.

via Financial Times|
#absolut-vodka#business#exports
business2 years ago

Absolut Vodka Suspends Exports to Russia Amid Backlash.

Absolut Vodka, owned by Pernod Ricard, has stopped exporting its products to Russia again after a backlash in Sweden. The company initially halted exports in March 2022 after Russia invaded Ukraine, but some exports had resumed, sparking fury. Pernod Ricard said it was exercising its "duty of care towards our employees and partners" and could not expose them to criticism. The move comes after top bars and restaurants in Sweden pulled the drink from their shelves, and politicians condemned its export, following media reports it was being sold to Russia.

via BBC|
#absolut-vodka#business#export
business2 years ago

Absolut Vodka ceases exports to Russia amidst controversy.

Absolut Vodka, owned by French liqueur company Pernod Ricard, has suspended all exports to Russia after facing calls for boycotts in Sweden. Pernod Ricard had resumed some exports to Russia in April 2022 after halting them in March following Russia's invasion of Ukraine. The decision to resume exports was made to protect staff in Russia from criminal liability, but it sparked criticism and boycotts in Sweden. Absolut's CEO said the company cannot expose its employees and partners to massive criticism and acknowledged the significance of its relationships with the Swedish community.

via The Moscow Times|
#absolut-vodka#boycott#business