"Absolut Vodka and Sprite team up for canned cocktail, expanding Coca-Cola's ready-to-drink alcohol offerings"
Originally Published 2 years ago — by CNBC
Coca-Cola and Pernod Ricard are partnering to launch a new ready-to-drink cocktail featuring a mix of Absolut Vodka and Sprite. The canned cocktail will be available in two versions, with Sprite and Sprite Zero Sugar, and is set to debut in select European countries in early 2024. The popularity of canned cocktails has been on the rise, with ready-to-drink beverages being the fastest-growing spirits category in terms of revenue and volume. The announcement did not mention a specific timeline for the U.S. market. This collaboration expands Coca-Cola's alcoholic beverage portfolio, following the success of their Jack-and-Coke cocktail in a can.