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Pause Ads

All articles tagged with #pause ads

business2 months ago

Apple TV Denies Plans for Ad Tier Amid Streaming Revenue Strategies

Major streaming platforms like Netflix, Amazon, and Disney are increasingly using aggressive 'pause ads' that appear when viewers pause their content, with some taking up full screens and offering interactive features like shopping. These ads aim to monetize paused moments, boost engagement, and make advertising less intrusive, as media companies seek new revenue streams amid rising subscription prices and declining traditional TV viewership.

via Variety|
#advertising#business#digital-marketing
technology2 years ago

Streaming Platforms Introduce 'Pause Ads' to Boost Revenue

Pause ads, a type of commercial that appears a few seconds after a viewer pauses their streaming content, are becoming more prevalent on platforms like Hulu, Peacock, and Max. As media companies offer cheaper ad-supported versions of their streaming services, pause ads provide an opportunity to generate revenue without overwhelming subscribers with traditional commercials. The challenge lies in finding the right balance between ads and content to avoid user dissatisfaction. Advertisers are eager to tap into the streaming audience, and pause ads offer a non-intrusive way to reach viewers. As technology advances, there is potential for more interactive and engaging pause ad experiences.

via Variety|
#ad-supported#advertising#media-companies
advertising2 years ago

YouTube introduces unskippable 30-second ads on TV, with more to come.

YouTube is introducing 30-second unskippable ads on connected TVs, replacing the two 15-second consecutive ads that run today when advertisers target top videos through the YouTube Select program. YouTube Select offers advertisers access to a more curated, higher-quality selection of creators and publishers across various categories. YouTube's advertisers will be able to target their campaigns across these videos with longer, 30-second ads, which YouTube says better aligns with advertiser objectives and allows for "richer storytelling." The feature is arriving along with the addition of "Pause" ads on Connected TV devices, which will allow advertisers to showcase their brand when a video is paused.

via TechCrunch|
#advertising#pause-ads#tv-ads
advertising2 years ago

YouTube expands unskippable ads to TVs, partners with NFL.

YouTube will soon add 30-second unskippable ads to top-performing content watched on connected TVs via YouTube Select, a curated advertising platform that targets the top five percent of YouTube content. YouTube is also testing ads that will appear on paused videos on connected TVs. These announcements follow a recent crackdown on ad blockers by the video hosting platform.

via The Verge|
#ads#advertisers#advertising