Apple TV Denies Plans for Ad Tier Amid Streaming Revenue Strategies
TL;DR Summary
Major streaming platforms like Netflix, Amazon, and Disney are increasingly using aggressive 'pause ads' that appear when viewers pause their content, with some taking up full screens and offering interactive features like shopping. These ads aim to monetize paused moments, boost engagement, and make advertising less intrusive, as media companies seek new revenue streams amid rising subscription prices and declining traditional TV viewership.
- Big Streamers Bet on Increasingly Aggressive ‘Pause Ads’ to Stop Viewers in Their Tracks Variety
- Apple TV execs dismiss introducing an ad tier, buying Warner Bros. Discovery Ars Technica
- An Ad Tier for Apple TV? The Tech Giant Buying Warner Bros.? Don’t Bet on It, Eddy Cue Says The Hollywood Reporter
- No Ad Tier for Apple TV 'At This Time,' According to Eddy Cue MacRumors
- Are ads coming to Apple TV? Top Apple executive puts an end to all rumours livemint.com
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