YouTube expands unskippable ads to TVs, partners with NFL.
TL;DR Summary
YouTube will soon add 30-second unskippable ads to top-performing content watched on connected TVs via YouTube Select, a curated advertising platform that targets the top five percent of YouTube content. YouTube is also testing ads that will appear on paused videos on connected TVs. These announcements follow a recent crackdown on ad blockers by the video hosting platform.
- YouTube is bringing unskippable 30-second ads to TV The Verge
- NFL Commissioner Roger Goodell Says Sunday Ticket Move To YouTube Is “Only The Beginning” As League And Tech Giant Deepen Ties Deadline
- YouTube 2023 Upfront: Platform to Launch Unskippable 30-Second Ads on TVs, Roger Goodell on Hand to Tout NFL Sunday Ticket Pact Variety
- YouTube on TVs getting unskippable 30-second, pause screen ads 9to5Google
- YouTube Bringing Unskippable 30-Second Ads To The Living Room Deadline
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