Streaming Platforms Introduce 'Pause Ads' to Boost Revenue

Pause ads, a type of commercial that appears a few seconds after a viewer pauses their streaming content, are becoming more prevalent on platforms like Hulu, Peacock, and Max. As media companies offer cheaper ad-supported versions of their streaming services, pause ads provide an opportunity to generate revenue without overwhelming subscribers with traditional commercials. The challenge lies in finding the right balance between ads and content to avoid user dissatisfaction. Advertisers are eager to tap into the streaming audience, and pause ads offer a non-intrusive way to reach viewers. As technology advances, there is potential for more interactive and engaging pause ad experiences.