All articles tagged with #tv ads
The Trump administration's executive order aims to increase transparency in pharmaceutical TV advertising, potentially disrupting the industry and media revenue, with some experts suggesting legal challenges and a shift towards more honest drug marketing to improve public health awareness.
Roku has filed a patent for a system that would enable its TVs to display ads on top of any content being viewed through an HDMI connection, seizing moments of inactivity to overlay "relevant ads." The technology would monitor the video signal from external devices and use content recognition to identify onscreen content, allowing for targeted ad delivery. While filing such patents is common practice among big companies, the potential implementation of this invasive ad system reflects Roku's aggressive approach to advertising.
The Biden campaign plans to air two TV ads during the Thanksgiving Day football game between the Detroit Lions and Green Bay Packers, targeting key battleground states of Michigan and Wisconsin. The ads highlight President Biden's economic record and aim to reach a wide audience of potential voters. Michigan and Wisconsin are crucial states for Biden's electoral map, and recent polls suggest his support may be slipping in these swing states. The ad placement is part of the campaign's $25 million ad buy and follows previous efforts to reach battleground state voters during football games.
YouTube is planning to introduce unskippable 30-second TV ads for non-Premium users, which will interrupt the immersive experience of watching videos on the big screen. Additionally, pause screen ads will also be introduced, which will appear on the right side of the paused video and can be dismissed with a click. Google has been increasing its ad placements across its ecosystem, including in the Google Play Store and Gmail. The release date for these new ads has not been announced yet.
YouTube is introducing 30-second unskippable ads on connected TVs, replacing the two 15-second consecutive ads that run today when advertisers target top videos through the YouTube Select program. YouTube Select offers advertisers access to a more curated, higher-quality selection of creators and publishers across various categories. YouTube's advertisers will be able to target their campaigns across these videos with longer, 30-second ads, which YouTube says better aligns with advertiser objectives and allows for "richer storytelling." The feature is arriving along with the addition of "Pause" ads on Connected TV devices, which will allow advertisers to showcase their brand when a video is paused.
YouTube on connected TVs is adding unskippable 30-second ads on top videos and ads that appear when people pause a video. YouTube also announced new original programming for NFL content and the use of Google AI to accelerate creativity for creators and help businesses market at the speed of consumers.
Teevee, a new company founded by Pluto TV's co-founder Ilya Pozin, plans to offer free TVs by bundling ads directly into the TV. The Teevee TV will include a decently-sized TV, a soundbar, and a second smaller screen that will show ads, local weather, news, sports scores, and more. The company's website says it is "coming later this year." Roku reportedly makes about $40 per year per user from its ads and subscriptions, and Teevee could potentially drive that rate up even more with the second screen.