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Cetaphil

All articles tagged with #cetaphil

business1 year ago

"Cetaphil Resolves Super Bowl Ad Controversy with Creator"

TikToker accused Cetaphil of copying her video for their Super Bowl commercial, prompting the skincare brand to reach out and "make things right." Cetaphil's ad, featuring a father-daughter bonding over football and skincare, drew similarities to the TikToker's videos with her stepfather. Following the accusation, Cetaphil acknowledged the trend and will now incorporate the TikToker's personal narrative into their campaign, partnering with her and other influencers.

via USA TODAY|
#business#cetaphil#commercial
business1 year ago

"Cetaphil's Controversial Super Bowl Ad Featuring Taylor Swift Sparks Mixed Reactions"

Cetaphil's lotion ad, which subtly references Taylor Swift and football, received positive reactions on social media for its heartwarming portrayal of a father-daughter connection. However, a TikTok user accused the company of stealing the idea from her own video. The ad's implicit nods to Swift's relationship with an N.F.L. player and the use of specific jersey numbers drew praise from fans, while the controversy sparked a debate about originality in advertising.

via The New York Times|
#advertisement#business#cetaphil
entertainment1 year ago

Taylor Swift's Super Bowl Ad Sparks Cetaphil and TikTok Controversy

Cetaphil's Taylor Swift-themed Super Bowl ad, "A New Sports Tradition for Dads & Daughters," has received praise from Swifties but has also sparked controversy as a TikTok creator accused the skincare brand of copying her videos. The ad features a father-daughter bonding over football and skincare, reminiscent of the TikTok creator's content with her stepfather. Despite the accusations, the ad agency behind the commercial denied copying the family's TikTok videos, and there are plans for the TikTok creator and her stepfather to appear in a follow-up commercial for Cetaphil.

via Business Insider|
#cetaphil#controversy#entertainment
entertainment1 year ago

"Taylor Swift-Inspired Cetaphil Super Bowl Ad Resurfaces Amid 2024 NFL Streaming Guide"

Cetaphil's Super Bowl ad subtly references Taylor Swift, her favorite number 13, and her association with the Kansas City Chiefs, sparking social media chatter and accusations of stealing the idea from a TikTok creator who claims the skincare brand took inspiration from her videos with her stepfather discussing Swift and the NFL player.

via Hollywood Reporter|
#cetaphil#entertainment#marketing-campaign
advertising1 year ago

"Cetaphil's Touching Super Bowl Ad: A Father-Daughter Bond Inspired by Taylor Swift"

Skincare company Cetaphil released a heartwarming Super Bowl ad inspired by Taylor Swift, featuring a father and daughter bonding over football, thanks in part to Swift's influence on the NFL. The ad received praise on Twitter from both Swifties and fathers, with many expressing emotional reactions. Viewership among young girls and women increased during the NFL season, with Swift often cited as a reason, contributing to the league's overall successful year.

via Daily Mail|
#advertisement#advertising#cetaphil
entertainment1 year ago

"Cetaphil's Super Bowl Ad: Taylor Swift's Impact on Family and Football"

Cetaphil's Super Bowl ad showcases how fathers and daughters bond over football, inspired by Taylor Swift and Travis Kelce's romance, without explicitly mentioning the couple. The sentimental ad features a father and daughter connecting over football and skincare, with nods to Swift's favorite number, Chiefs colors, and friendship bracelets. The ad has garnered emotional reactions from viewers and praise for highlighting the positive impact of the "Taylor Swift effect" on family connections.

via TODAY|
#cetaphil#commercial#entertainment
entertainment1 year ago

"Cetaphil's Emotional Super Bowl Ad: Taylor Swift's Impact on Father-Daughter Bonds"

Cetaphil's Super Bowl ad features a father and daughter bonding over football and skincare, drawing inspiration from Taylor Swift's support for her boyfriend, Travis Kelce, at Kansas City Chiefs games. The commercial showcases the father's efforts to connect with his daughter, culminating in a heartwarming moment as they watch football together, with subtle nods to Swift and Kelce throughout.

via Variety|
#advertisement#cetaphil#entertainment
entertainment1 year ago

"The Taylor Swift Super Bowl Effect: Halftime Show, Regional Ads, and Father-Daughter Relationships"

A Super Bowl commercial for Cetaphil moisturizer cleverly capitalizes on the "Taylor Swift Effect" by featuring a father-daughter bonding over football and skincare, with subtle nods to the pop star's influence. The ad cleverly references Swift without using her name, incorporating elements like her favorite number and accessories. This unconventional approach embraces the Swiftie lifestyle and showcases the impact of Taylor Swift's presence on football culture.

via The A.V. Club|
#cetaphil#commercial#entertainment
entertainmentsports1 year ago

"Cetaphil's Super Bowl Ad Celebrates Father-Daughter Bond Inspired by Taylor Swift and Travis Kelce"

Cetaphil's Super Bowl ad features Taylor Swift and Travis Kelce, highlighting Swift's influence on NFL viewership, particularly among young girls, and their impact on football culture. The ad, titled "Game Time Glow," includes numerous references to Swift's personal and professional life, aiming to connect with her fan base. Swift's public relationship with Kelce has led to increased interest in NFL games, with a surge in ticket sales and website searches for Kelce's team, the Kansas City Chiefs. Swift is expected to attend the 2024 Super Bowl in Las Vegas, where Kelce's team will play against the San Francisco 49ers.

via WWD|
#cetaphil#entertainmentsports#nfl