
Xbox's reboot signals hardware-first revival and renewed first‑party focus
Xbox’s new leadership duo, Asha Sharma and Matt Booty, push a hardware‑driven reboot with renewed console investment and a stronger emphasis on first‑party games, while exploring opportunities beyond the console for non‑hardware players. Sharma says she’ll learn the rationale behind past decisions and will guard a careful AI approach, promising to avoid “slop,” and Booty underscores deep integration of first‑party development with hardware decisions. The changes follow leadership shifts with Phil Spencer’s retirement and Sarah Bond’s departure as the team aims for a bold, 25‑year outlook.













