marketing4.29 min read
Time to Say Goodbye to 'Podcast'
2 months ago•Source: The Verge
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4.29 min•2 months ago
Valve Discontinues LCD Steam Deck as OLED Model Takes Over
Consumers in the U.S. frequently shop for personal care products across multiple touchpoints before making a purchase, with routine-driven decisions and early brand recognition playing key roles. Premium entertainment and integrated advertising strategies, such as those offered by Amazon Ads, are effective in engaging consumers during their discovery and decision-making processes, helping brands build long-term relationships and drive sales.
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The Rise of GenAI: A Practical Guide for Marketers and Businesses
HBR.org Daily•2 years ago
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"Marketing Insights: Decoding the Taylor Swift-Travis Kelce Romance"
The romance between Taylor Swift and Travis Kelce offers valuable marketing lessons. By embracing audience expansion, the NFL has attracted new fans, particularly young women, without alienating existing ones. Marketers should consider psychographics to tailor appeals to different motivations for fandom. Creating a sense of belonging is crucial to converting newcomers into regular viewers. Leveraging human co-branding and appeals to fun and fantasy can strengthen personal brands and attract positive attention. Lastly, brands should not be limited by geography, as faraway fans can be highly invested in events and more likely to make purchases.
"Top 30 Landing Page Examples for 2023: A Showcase of Excellence"
Landing pages are crucial for converting website visitors into customers. They are designed to lead visitors to take a specific action, such as making a purchase or signing up for a membership. To optimize a landing page, it should have a strong headline and body copy, engaging visuals, a compelling call to action, and social proof. The article provides 30 examples of well-crafted landing pages from various brands, including Netflix, GitHub, Blue Apron, Mailchimp, and more.
Unraveling the 'Barbie' Movie Phenomenon: From Marketing Mania to Empowering Messages
In anticipation of the release of the "Barbie" movie, parent company Mattel has launched an extensive product marketing campaign, with over 100 brands participating. The marketing blitz includes pink-themed merchandise, collaborations, and promotions across various industries, from fashion to food. While some experts believe the widespread marketing will benefit the iconic brand, others argue that the saturation of pink-themed products may make it difficult for individual offerings to stand out. Nevertheless, Barbie remains a popular fashion doll, accounting for a significant portion of Mattel's revenue, and the movie-related merchandise has seen positive sales performance so far.
"Mastering Google Ads: Advanced Optimization Techniques"
To optimize Google Ads campaigns, marketers should focus on providing the best data possible to AI, use value rules to focus engines on what matters to their business, layer audience and business insights on top of a data-centric foundation, use CPA or ROAS as a campaign's steering wheel, set minimum and maximum bids for automated strategies, consolidate data to minimize fragmentation, use RSA variant testing, and always add audiences and exclusions. Additionally, labels should be used for monitoring purposes when implementing changes.
Grimace Takes the Internet by Storm as McDonald's Celebrates His Birthday.
McDonald's has launched a marketing campaign to celebrate the birthday of its iconic character, Grimace, which includes a special meal, a GameBoy Color video game, and Grimace taking over the company's social media accounts. The campaign has turned Grimace into a meme and queer icon, with fans sharing fanart and declaring that Grimace attends Pride events with the Hamburgular and wears heels and a fluffy boa scarf. Despite being a beloved character, it's unclear what Grimace actually is, with some saying he's a tastebud and others insisting he's the embodiment of a milkshake.