Snoop Dogg's 'Give Up Smoke' Ad Campaign Backfire Leads to CEO Shake-Up
Originally Published 2 years ago — by Rolling Stone
Snoop Dogg's marketing deal with Solo Stove, promoting a smokeless fire pit, failed to generate substantial revenue for the brand, leading to the departure of the CEO. The company's increased marketing investments did not translate into the planned sales lift, despite raising brand awareness. Snoop's social media posts about giving up smoking garnered millions of views, but the campaign did not translate into significant sales for Solo Stove.