All articles tagged with #branding
Originally Published 5 days ago — by The Verge
Microsoft has not rebranded Office to Microsoft 365 Copilot; instead, the Microsoft 365 Copilot app, formerly known as Office, is a hub app that provides access to Copilot and Office apps. The confusion arises from Microsoft's branding changes over the years, but the core Office suite remains under the Microsoft 365 subscription plan.
Originally Published 6 days ago — by The Verge
HP is rebranding its gaming division, dropping the HP Omen name in favor of HyperX for laptops, monitors, and desktops, which is seen as an unusual move given HyperX's history as an accessory brand. The change raises questions about branding strategy and market perception, reminiscent of past corporate branding missteps like Dell's XPS rebranding.
Originally Published 6 days ago — by American Airlines Newsroom
American Airlines is celebrating its 100th anniversary in 2026 with special branding, aircraft liveries, merchandise, and customer experiences, highlighting its history of innovation and global connectivity.
Originally Published 6 days ago — by American Airlines Newsroom
American Airlines is celebrating its 100th anniversary in 2026 with special branding, aircraft liveries, merchandise, and customer experiences, highlighting its rich history and ongoing innovation in the airline industry.
Originally Published 6 days ago — by Creative Bloq
The Louis Vuitton logo, created over 130 years ago as part of a pattern for canvas to combat counterfeiting, has become a timeless symbol of luxury and exclusivity, demonstrating the importance of authenticity, consistency, and simplicity in branding. Its evolution and cultural significance offer valuable lessons for designers on maintaining relevance and identity over time.
Originally Published 11 days ago — by Creative Bloq
The article reviews 25 major creative moments in design over the past 25 years, highlighting how innovations like Apple's silhouette ads, the iPhone, and AI tools have transformed visual culture, user experience, and societal perceptions of technology and art.
Originally Published 15 days ago — by The New York Times
Donald Trump is heavily branding himself through various projects and initiatives, from buildings to military ships, emphasizing his name as a central part of his legacy and influence in America.
Originally Published 2 months ago — by Fortune
A Philadelphia-based graphic designer created vibrant, culturally inspired campaign visuals for Zohran Mamdani's NYC mayoral run, drawing from local small business aesthetics and cultural references, which helped make his campaign memorable and distinctive in a crowded field.
Originally Published 2 months ago — by Variety
Finneas created a minimalist, short mnemonic sound for Apple Originals to precede their shows and films, aiming for something memorable and cinematic despite its brevity. The project involved multiple versions and was inspired by the visual logo, with Finneas drawing on his musical background and familiarity with Apple to craft a sound that is both effective and unobtrusive. He values being an invisible contributor to art and is proud of his ongoing relationship with Apple.
Originally Published 2 months ago — by Ars Technica
AMD is rebranding older laptop processors into new series, creating four main tiers that include both recent and older chips, which can be confusing for consumers seeking the latest technology but may offer good value through refurbished options.
Originally Published 2 months ago — by Yanko Design
Nothing is launching its fifth phone in a year, the 3a Lite, a budget-friendly, minimalist smartphone that appears to be a rebranded version of the earlier CMF Phone 2 Pro, raising questions about the brand's expanding and potentially confusing product lineup and its impact on brand identity.
Originally Published 3 months ago — by Domino's Pizza
Domino's Pizza is launching its first brand refresh in 13 years, featuring brighter colors, bolder fonts, new packaging, and a catchy jingle 'Dommmino's' voiced by Shaboozey, aimed at modernizing its image and appealing to new generations of pizza lovers.
Originally Published 3 months ago — by The Verge
Google is replacing its traditional colorful 'G' logo with a new gradient design across all platforms, reflecting its evolution in the AI era, marking its first major logo update in 10 years.
Originally Published 3 months ago — by 9to5Google
Google is expanding its new gradient 'G' icon, introduced in May for Search, to be used company-wide to symbolize AI-driven innovation and the company's evolution, replacing the old logo across more products and platforms.
Originally Published 3 months ago — by Nature
The article discusses the importance of choosing a memorable and relevant name for science companies, highlighting examples like Wobble Genomics and Mirvie, and emphasizing how a clever or topical name can spark conversations and attract interest from customers, investors, and colleagues.