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Branding

All articles tagged with #branding

Pokémon Celebrates 30th Birthday With a Unique Logo for Each Creature
entertainment2 days ago

Pokémon Celebrates 30th Birthday With a Unique Logo for Each Creature

The Pokémon Company is marking 30 years with a custom logo for every Pokémon (1000+), each featuring the creature on the right leaping from a Poké Ball–like zero atop a 30-year base, with colors matched to the individual Pokémon. Some logos have been shared online and spotted around Japan; the campaign follows a year-long celebration that kicked off with a Super Bowl ad, and Serebii has an archive of the logos as the anniversary nears February 27, 2026.

via Nerdist|
#30th-anniversary#branding#entertainment
Trump family seeks trademarks to stamp presidential name on airports
politics7 days ago

Trump family seeks trademarks to stamp presidential name on airports

The Trump Organization filed applications with the U.S. Patent and Trademark Office to reserve the use of the president’s name on airports and related items, including the Palm Beach International Airport renaming, and says it would not charge royalties for that case; the filings, prompted by Florida naming discussions, are described as unprecedented for a sitting president’s private company and leave future royalties at question.

via PBS|
#airports#branding#politics
NYC Pokémon Store Rebrands to The Trainer Court After Nintendo Branding Concerns
gaming7 days ago

NYC Pokémon Store Rebrands to The Trainer Court After Nintendo Branding Concerns

A Manhattan Pokémon card shop known as Poké Court was robbed at gunpoint in January. Nintendo reportedly reached out with concerns about the store’s name and Poké Ball logo, leading the owners to rename the shop The Trainer Court and swap in a new logo. The business will continue offering cards, events, and tournaments, including a Pokémon Day event on February 27; The Pokémon Company said it wasn’t involved in the branding changes.

via Kotaku|
#branding#gaming#ip-trademark
Frida Baby branding backlash teaches caution with cheeky marketing
branding10 days ago

Frida Baby branding backlash teaches caution with cheeky marketing

Frida Baby’s bold, humorous branding grabbed attention but sparked controversy when old packaging and posts used sexual innuendo; after an initial silence the company deleted outdated posts and updated its stance with a measured statement. The episode offers branding lessons: test tone against product context, delete content that no longer fits before backlash grows, have a plan for controversy, and balance cheeky wit with empathy to avoid alienating a mass audience.

via Creative Bloq|
#branding#controversy#frida-baby
Top Super Bowl 2026 ads so far, ranked
entertainment17 days ago

Top Super Bowl 2026 ads so far, ranked

Tom’s Guide highlights ten standout Super Bowl 2026 commercials to date, ranking the spots from DoorDash’s Beef 101 with 50 Cent to Pringles with Sabrina Carpenter, plus Edgar-worthy bits from Hellmann’s Andy Samberg as a deli-cryptid, Skittles’ Elijah Wood fairy, Ritz Island with Bowen Yang, Kellogg’s Raisin Bran with William Shatner, OIKOS with Kathryn Hahn, Ramp’s Multiply featuring Brian Baumgartner, and Amazon’s Chris Hemsworth Alexa+. The piece notes more spots to come and offers a running tally of the best commercials seen so far ahead of the game.

via Tom's Guide|
#ads#branding#commercials
Toyota Logo Revealed: Ovals Symbolize Customer Unity and Tech Progress
technology18 days ago

Toyota Logo Revealed: Ovals Symbolize Customer Unity and Tech Progress

Toyota explains that its emblem’s two inner ovals symbolize the unification of customers’ hearts with Toyota’s products, while the surrounding space represents ongoing technological advancement and future opportunities. Rumors that the ovals spell out the brand name are not official; the logo was introduced in 1989 to celebrate Toyota’s 50th anniversary and can also resemble a steering wheel or include a stylized “T.”

via Jalopnik|
#automotive#branding#logo
Paris Hilton’s Second Act: Fame to Fortune, Family, and a Leap Toward Politics
entertainment20 days ago

Paris Hilton’s Second Act: Fame to Fortune, Family, and a Leap Toward Politics

THR profiles Paris Hilton’s evolution from tabloid fixture to business magnate and activist, detailing her 11:11 Media empire, her family life, her trauma advocacy against the troubled-teen industry and AI deepfake pornography, and her ongoing foray into pop stardom with Infinite Icon—while hinting at possible future in politics.

via The Hollywood Reporter|
#1111-media#activism#branding
Eileen Gu's $23M Endorsement Empire Outsmarts Her Skiing Returns
business20 days ago

Eileen Gu's $23M Endorsement Empire Outsmarts Her Skiing Returns

Freestyle skier Eileen Gu—the 2022 Olympic champion and a standout in Forbes’ 2025 earnings—made about $23.1 million in 2025-26, mostly from off‑snow endorsements rather than prize money from skiing (roughly $0.1 million on the slopes). Her deals span Porsche, Red Bull, IWC, Anta, Bosideng, Mengniu, TCL, and more, supported by a dual American-Chinese identity and large cross‑market social reach (7 million on Weibo, 5 million on Instagram). Industry observers call her a “perfect storm” of talent and branding, making her one of the most lucrative athletes despite skiing not being a major sport in either market. She aims to defend her big air and halfpipe Olympic titles at the 2026 Milan Cortina Games as her commercial profile continues to outpace on‑court earnings.

via The New York Times|
#branding#business#eileen-gu
XAI and SpaceX: Separate Branding Now, IPO Hopes Still on the Table
business23 days ago

XAI and SpaceX: Separate Branding Now, IPO Hopes Still on the Table

XAI told staff after SpaceX acquired the company that branding will remain separate for now and that the joint venture still plans a possible 2026 IPO, though timing and valuation are uncertain. Employees will be updated on equity impacts, all-hands and trainings are planned, and access to internal SpaceX databases will be restricted to protect defense/space-regulated tech, while SpaceX workers may access some XAI tools.

via Business Insider|
#acquisition#branding#business
Clawdbot sheds its name, rebranding as Moltbot after trademark pressure from Anthropic
technology28 days ago

Clawdbot sheds its name, rebranding as Moltbot after trademark pressure from Anthropic

Clawdbot, a viral free/open-source AI assistant, has renamed itself Moltbot after what the article describes as polite pressure from Anthropic over trademark concerns. The mascot lobster, previously Clawd, now goes by Molty, and branding updates are rolling out on GitHub and molt.bot. The piece highlights the branding/legal considerations surrounding the rename and its links to the Claude family of models from Anthropic.

via Mashable|
#ai#anthropic#branding