The World Cup Bump: Is MLS's 2026 boost real or hype?
TL;DR Summary
The piece questions whether MLS will see a genuine World Cup bump in 2026, noting mixed past evidence of attendance and viewership impacts, and arguing that any boost may be modest; MLS is pursuing a large, league-wide marketing push and heavy Apple TV exposure to capitalize on the US-hosted World Cup, but experts caution the effect is unlikely to dramatically alter the league's trajectory.
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- Power Rankings: Where does your team start the 2026 MLS season? MLSsoccer.com
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