AI Push Rewrites Superstar Pay in This Year’s Super Bowl Ads

Advertisers are tightening talent costs for the Super Bowl as entry prices for 30-second NBC slots reach around $8–10 million and all‑in costs can exceed $12–20 million, prompting a shift toward ensemble casts and lower star fees (often $3–5 million for A-list talent) while AI features prominently in production and creative, signaling a broader industry shift in how celebrity and technology shape the game‑day ads.