AI ad hype fizzles in this year’s Super Bowl lineup
TL;DR Summary
AI-generated ads dominated this year’s Super Bowl but largely looked cheap and disjointed, failing to convincingly sell AI’s value. From Artlist’s quick, animal-clip spot to Svedka’s Brobot and the de-aged stars in Xfinity and Dunkin’ spots, brands triggered debate over whether AI or sloppy editing produced the visuals, underscoring that current generative tools haven’t yet delivered premium, resonant advertising.
- AI-generated ads dropped the ball at this year’s Super Bowl theverge.com
- Super Bowl ads want you to stop worrying and learn to love AI cnn.com
- AI Fumbles Its Big Super Bowl Investment as Viewers Opt for Laughter and Tears The Wall Street Journal
- Claude is a space to think Anthropic
- From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads TechCrunch
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