Melania Film Isn’t a Documentary—It’s a Brand Launch
TL;DR Summary
Vanessa Friedman argues that the Kennedy Center screening of 'Melania' functions as the launch of a broader luxury-brand strategy rather than a documentary, emphasizing fashion and branding aesthetics (black-and-white design, tailored outfits) and signals about family values to build a multi-category lifestyle brand for Melania Trump.
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