Budweiser's American Icons leads USA TODAY Ad Meter's Super Bowl 60 ads

USA TODAY's Ad Meter ranked the top 10 Super Bowl 60 commercials, with Budweiser's "American Icons" taking the top spot at 4.00, followed by Lay's "Last Harvest" and Pepsi's "The Choice" in second and third. The lineup also includes Dunkin' "Good Will Dunkin’", Michelob ULTRA's "The ULTRA Instructor", Xfinity's "Jurassic Park…Works", Novartis's "Relax Your Tight End", NFL's "Champion", Bud Light's "Keg", and Ring's "Search Party". The event came as 30-second ad prices climbed to about $8–$10 million and inventory sold out, highlighting a year of celebrity-led storytelling as the Seahawks claimed the Lombardi Trophy.