Svedka Turns to AI for a High-Impact Super Bowl Ad, with Humans Center Stage

Svedka’s 30-second Super Bowl spot, featuring Fembot and Brobot, is billed as the first known ad created largely with AI, using AI-generated choreography and visuals with the human twist of a TikTok contest winner selecting the dance. The campaign leans into AI as a storytelling tool while delivering a pro-human message—the robots remind people to be social and human—airing just after halftime to spark conversation about humans versus technology.