
Target pledges dye-free cereals by 2026, signaling retailer-driven reform
Target will remove synthetic food dyes from all cereals by May 2026, putting retailer pressure on suppliers ahead of broader industry moves. Major brands like General Mills plan similar phaseouts—eliminating synthetic colors from U.S. cereals by summer 2026 with full retail rollout by 2027—while the FDA has begun phasing out petroleum-based dyes and promoting natural alternatives. Most pledges extend through 2027, suggesting retailers could drive the next phase of the food-dye debate more than regulators.













