
Automakers Brace for a Cautious 2026 Amid Affordability Crunch
U.S. automakers warn that 2026 will bring slower sales and higher costs as affordability pressures mount from pricier vehicles, inflation, and ongoing supply-chain issues; executives plan for the worst while pivoting to lower-priced models, certified pre-owned strategies, and possible re-entry into sedans, all amid tariff dynamics, potential USMCA negotiations, and heightened regulatory scrutiny.












