Super Bowl AI Ads Sell Ease, Mask Real Risks

Tech writer Steven Zeitchik argues this year’s Super Bowl AI ads—like Google Gemini—promote effortless, ubiquitous help while skirting real trade-offs, including privacy and safety concerns. While Volkswagen’s spot leans into human agency, most campaigns push a techno-capitalist vision that life becomes easier with no clear consequences. The piece urges skepticism and public scrutiny to prevent AI from replacing human judgment and to push for responsible deployment of consumer AI.