The Rise of GenAI: A Practical Guide for Marketers and Businesses

Marketers are facing challenges in adopting generative AI in their marketing strategies. To address this, a four-step framework called the DARE Framework (Decompose, Analyze, Realize, Evaluate) is introduced to help marketers systematically identify areas to experiment with generative AI and areas to wait-and-see. Only a small percentage of companies currently deploy generative AI in their marketing and sales initiatives, highlighting the need for marketers to bridge the gap and fully harness the potential of this transformative technology.