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Audience Expansion

All articles tagged with #audience expansion

business1 year ago

ESPN Joins Disney+ Lineup, Expanding Streaming Bundle

Disney is integrating ESPN content into Disney+ to attract families and casual sports fans, offering live-game broadcasts and studio shows without requiring a separate ESPN+ subscription. This move aims to expand Disney+'s audience and differentiate it in the competitive streaming market, while also preparing for a future standalone ESPN streaming service. The strategy includes unique sports events and alternative broadcasts to engage younger audiences and non-traditional sports fans.

via Variety|
#audience-expansion#business#disney
social-media-advertising2 years ago

"LinkedIn Phases Out Lookalike Audience Targeting, Promotes New Targeting Approach"

LinkedIn is discontinuing its Lookalike Audiences ad targeting option on February 29, 2024, prompting advertisers to explore alternative targeting options such as Predictive Audiences and Audience Expansion within the app. These alternatives utilize LinkedIn-specific data sources and may produce better results, aligning with the platform's systematic understanding. The move signifies a shift in LinkedIn's ad targeting strategy, emphasizing the value of its own tools over external data sources, and advertisers who have relied on lookalike targeting will need to update their approach.

via Social Media Today|
#ad-targeting#audience-expansion#linkedin
marketing2 years ago

"Marketing Insights: Decoding the Taylor Swift-Travis Kelce Romance"

The romance between Taylor Swift and Travis Kelce offers valuable marketing lessons. By embracing audience expansion, the NFL has attracted new fans, particularly young women, without alienating existing ones. Marketers should consider psychographics to tailor appeals to different motivations for fandom. Creating a sense of belonging is crucial to converting newcomers into regular viewers. Leveraging human co-branding and appeals to fun and fantasy can strengthen personal brands and attract positive attention. Lastly, brands should not be limited by geography, as faraway fans can be highly invested in events and more likely to make purchases.

via The Conversation Indonesia|
#audience-expansion#marketing#nfl