All articles tagged with #audience targeting
Disney and ITV have launched a unique partnership allowing viewers to access each other's streaming content, leveraging their contrasting core audiences—Disney's under-34s and ITVX's over-45s—to expand reach and engagement. The deal aims to promote content to new audiences, drive sign-ups, and foster future collaborations across markets.
To optimize Google Ads campaigns, marketers should focus on providing the best data possible to AI, use value rules to focus engines on what matters to their business, layer audience and business insights on top of a data-centric foundation, use CPA or ROAS as a campaign's steering wheel, set minimum and maximum bids for automated strategies, consolidate data to minimize fragmentation, use RSA variant testing, and always add audiences and exclusions. Additionally, labels should be used for monitoring purposes when implementing changes.