All articles tagged with #unskippable ads
Instagram is testing unskippable ads that users must watch before continuing to scroll, causing significant user outrage. Meta confirmed the test, stating it aims to drive value for advertisers. Many users threaten to leave the platform if the ads become widespread, fearing it could harm Instagram's user base.
YouTube is introducing 30-second unskippable ads to its TV apps through YouTube Select, a targeting option for eligible clients. The new format will allow advertisers to show more of their services or products and provide "richer storytelling." The format is now available in the US and Canada and will expand worldwide later this year.
YouTube is introducing unskippable 30-second ads for top-performing content on TVs, replacing the two consecutive 15-second ads. The ads will be available to advertisers via the curated advertising platform YouTube Select. YouTube is also experimenting with a new feature called "Pause Experiences," where ads will appear whenever a viewer pauses a video while watching YouTube content on TVs.
YouTube is introducing 30-second unskippable ads on connected TVs, replacing the two 15-second consecutive ads that run today when advertisers target top videos through the YouTube Select program. YouTube Select offers advertisers access to a more curated, higher-quality selection of creators and publishers across various categories. YouTube's advertisers will be able to target their campaigns across these videos with longer, 30-second ads, which YouTube says better aligns with advertiser objectives and allows for "richer storytelling." The feature is arriving along with the addition of "Pause" ads on Connected TV devices, which will allow advertisers to showcase their brand when a video is paused.
YouTube is introducing 30-second unskippable ads to its TV apps through YouTube Select, which is generally available in the US and Canada and will expand worldwide later this year. The platform is also experimenting with "pause experiences," ads that show up when you hit pause on what you're watching, which could include QR codes for discounts or to visit brands' websites or social media channels.
YouTube will introduce unskippable 30-second ads to its top-performing content when watched on connected televisions, instead of two 15-second ads consecutively. The ads will appear on YouTube Select content, its advertising platform that targets the top 5% of YouTube videos. The company also plans to test "Pause Experiences" for YouTube on TVs, which will show ads to viewers whenever they pause a video. YouTube is the most-watched service on TV screens in the US across both streaming platforms and traditional TV networks.
YouTube announced the introduction of 30-second unskippable ads in top-performing YouTube content on TVs, as well as new "Pause Experiences" for YouTube on TV screens. YouTube also highlighted its exclusive rights to NFL Sunday Ticket out-of-market games package, starting with the 2023 football season. The new 30-second unskippable ads will be available in YouTube Select, the top 5% of its most-viewed and most-engaging content on the service. YouTube CEO Neal Mohan also hyped YouTube's ability to tap into artificial intelligence.