YouTube to Launch Unskippable 30-Second Ads on TVs, NFL Commissioner Touts Sunday Ticket Pact
TL;DR Summary
YouTube announced the introduction of 30-second unskippable ads in top-performing YouTube content on TVs, as well as new "Pause Experiences" for YouTube on TV screens. YouTube also highlighted its exclusive rights to NFL Sunday Ticket out-of-market games package, starting with the 2023 football season. The new 30-second unskippable ads will be available in YouTube Select, the top 5% of its most-viewed and most-engaging content on the service. YouTube CEO Neal Mohan also hyped YouTube's ability to tap into artificial intelligence.
- YouTube 2023 Upfront: Platform to Launch Unskippable 30-Second Ads on TVs, Roger Goodell on Hand to Tout NFL Sunday Ticket Pact Variety
- NFL Commissioner Roger Goodell Says Sunday Ticket Move To YouTube Is “Only The Beginning” As League And Tech Giant Deepen Ties Deadline
- YouTube on TVs getting unskippable 30-second, pause screen ads 9to5Google
- YouTube on smart TVs prepares for longer, unskippable and pause ads Android Authority
- YouTube Bringing Unskippable 30-Second Ads To The Living Room Deadline
- View Full Coverage on Google News
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