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YouTube Launches Unskippable 30-Second Ads on TV

1 min read
Source: IGN
YouTube Launches Unskippable 30-Second Ads on TV
Photo: IGN
TL;DR Summary

YouTube is introducing unskippable 30-second ads for top-performing content on TVs, replacing the two consecutive 15-second ads. The ads will be available to advertisers via the curated advertising platform YouTube Select. YouTube is also experimenting with a new feature called "Pause Experiences," where ads will appear whenever a viewer pauses a video while watching YouTube content on TVs.

Topics:technology#advertising#advertising-platform#pause-experiences#tv#unskippable-ads#youtube
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  1. YouTube Introducing 30-Second Unskippable Ads When Watching on TVs  IGN
  2. YouTube is bringing unskippable 30-second ads to TV  The Verge
  3. YouTube Premium needs a cheaper option  9to5Google
  4. YouTube 2023 Upfront: Platform to Launch Unskippable 30-Second Ads on TVs, Roger Goodell on Hand to Tout NFL Sunday Ticket Pact  Variety
  5. YouTube Brings Unskippable 30-Second Commercials to Your TV  Gizmodo

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