YouTube Introduces Unskippable 30-Second Ads on TV, NFL Sunday Ticket Deal Just the Beginning
TL;DR Summary
YouTube is introducing 30-second unskippable ads to its TV apps through YouTube Select, which is generally available in the US and Canada and will expand worldwide later this year. The platform is also experimenting with "pause experiences," ads that show up when you hit pause on what you're watching, which could include QR codes for discounts or to visit brands' websites or social media channels.
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