All articles tagged with #advertising platform
YouTube is introducing unskippable 30-second ads for top-performing content on TVs, replacing the two consecutive 15-second ads. The ads will be available to advertisers via the curated advertising platform YouTube Select. YouTube is also experimenting with a new feature called "Pause Experiences," where ads will appear whenever a viewer pauses a video while watching YouTube content on TVs.
Microsoft has withdrawn from Twitter after balking at the new fees for API access, which start at $42k per month for any more than zero pull requests on the "cheap" tier. Microsoft will still offer users of its Advertising platform the ability to spend their campaign cash across Facebook, Instagram, and LinkedIn channels. Elon Musk threatened to sue Microsoft for training "illegally using Twitter data." Twitter has not yet clarified what Musk meant by this.