All articles tagged with #pause experiences
YouTube is introducing unskippable 30-second ads for top-performing content on TVs, replacing the two consecutive 15-second ads. The ads will be available to advertisers via the curated advertising platform YouTube Select. YouTube is also experimenting with a new feature called "Pause Experiences," where ads will appear whenever a viewer pauses a video while watching YouTube content on TVs.
YouTube is introducing 30-second unskippable ads to its TV apps through YouTube Select, which is generally available in the US and Canada and will expand worldwide later this year. The platform is also experimenting with "pause experiences," ads that show up when you hit pause on what you're watching, which could include QR codes for discounts or to visit brands' websites or social media channels.
YouTube will introduce unskippable 30-second ads to its top-performing content when watched on connected televisions, instead of two 15-second ads consecutively. The ads will appear on YouTube Select content, its advertising platform that targets the top 5% of YouTube videos. The company also plans to test "Pause Experiences" for YouTube on TVs, which will show ads to viewers whenever they pause a video. YouTube is the most-watched service on TV screens in the US across both streaming platforms and traditional TV networks.