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Sports Drinks

All articles tagged with #sports drinks

health-and-wellness5 months ago•5 min saved

Are electrolyte drinks necessary for hydration?

Electrolyte drinks are marketed as essential for replenishing minerals lost through sweating, but for most people with a balanced diet, plain water and nutritious foods suffice for hydration. These drinks are particularly useful for athletes or those experiencing heavy sweating or illness, but for the average person, they are unnecessary and often contain excess sodium. Proper hydration can typically be maintained through regular water intake and a varied diet, with electrolyte supplements being reserved for specific needs.

via NPR|

#dehydration #diet #electrolytes

business2 years ago•3 min saved

"BodyArmor's Key Ingredient Strategy to Overtake Gatorade"

BodyArmor, owned by Coca Cola, is launching a sugar-free version of its sports drink to challenge Gatorade's market dominance. The new BodyArmor Zero Sugar is positioned as a healthier alternative, free from artificial sweeteners, flavors, and dyes. With Gatorade holding 63.5% of the US sports drink market, BodyArmor aims to capture a share of the growing $13 billion market by targeting health-conscious consumers and expanding internationally. Despite facing challenges, including declining sales and competition from its sister brand Powerade and the upstart Prime, BodyArmor's CEO remains optimistic about the brand's potential for growth and innovation.

via CNN|

#beverage-industry #bodyarmor #business

business2 years ago•2 min saved

"Gatorade introduces refreshing Gatorade Water for all-day hydration"

Gatorade is expanding its brand with the introduction of Gatorade Water, a zero-calorie unflavored alkaline water aimed at providing all-day hydration. The water is purified through an enhanced filtration process and contains electrolytes, specifically sodium, making it suitable for individuals seeking prolonged hydration. Gatorade Water has lower electrolyte levels compared to traditional Gatorade and other recent additions to the product line. The launch of Gatorade Water is part of PepsiCo's efforts to expand its Gatorade Portfolio, which includes various sports and fitness brands. The enhanced water market is growing at a slower rate compared to bottled water, but Gatorade aims to offer a refreshing taste while maintaining optimal electrolyte levels.

via USA TODAY|

#business #electrolytes #enhanced-water

health2 years ago•7 min saved

"Concerns over Prime Energy Drink's Caffeine Levels Prompt FDA Investigation"

Senate Majority Leader Chuck Schumer has called for an investigation into the high caffeine content of the Prime Energy drink and its marketing efforts to children. CNN medical analyst Dr. Leana Wen explains that sports drinks are electrolyte-enhanced beverages designed to replenish water and electrolytes lost during exercise, while energy drinks contain large amounts of caffeine and other stimulants. She advises against sports drinks with caffeine, especially for children, as caffeine is a diuretic and can have negative effects on hydration. Most people do not need sports drinks, as water and a balanced diet usually provide sufficient hydration and electrolytes. Athletes engaging in vigorous exercise for an hour or longer may benefit from sports drinks, but it depends on factors such as climate and intensity of exercise. Parents should be cautious about giving sports drinks to children and look for options without added sugar or high caffeine content. It is generally cheaper to buy electrolyte powder or tabs and mix them with water. Endurance athletes should tailor their hydration and nutrition plans based on their individual needs and consult with a coach or healthcare provider.

via CNN|

#caffeine #children #electrolytes

health2 years ago•1 min saved

The Importance of Electrolytes for Our Bodies.

Electrolytes are substances that help the body in various processes, including fluid balance and muscle contraction. Sodium, magnesium, potassium, calcium, chloride, phosphate, and bicarbonate are all considered electrolytes. Electrolyte depletion typically occurs after an hour or more of strenuous exercise, and can be replenished through a healthy diet or sports drinks. However, unless you're engaged in intense athletic activity or have a medical condition, you probably don't need to worry about electrolytes.

via Mentalfloss|

#dehydration #electrolytes #fluid-balance