"Gatorade introduces refreshing Gatorade Water for all-day hydration"
Gatorade is expanding its brand with the introduction of Gatorade Water, a zero-calorie unflavored alkaline water aimed at providing all-day hydration. The water is purified through an enhanced filtration process and contains electrolytes, specifically sodium, making it suitable for individuals seeking prolonged hydration. Gatorade Water has lower electrolyte levels compared to traditional Gatorade and other recent additions to the product line. The launch of Gatorade Water is part of PepsiCo's efforts to expand its Gatorade Portfolio, which includes various sports and fitness brands. The enhanced water market is growing at a slower rate compared to bottled water, but Gatorade aims to offer a refreshing taste while maintaining optimal electrolyte levels.