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Bodyarmor

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business2 years ago•3 min saved

"BodyArmor's Zero Sugar Sports Drink: Redefining the Competition"

BodyArmor, owned by The Coca-Cola Company, has launched BodyArmor Zero Sugar, a zero-sugar sports drink made with natural ingredients and no artificial sweeteners, flavors, or dyes. The product sets itself apart from competitors like Gatorade Zero by offering a proprietary blend of electrolytes with high potassium, antioxidants, and B vitamins, while containing zero carbs and zero sugar. The company plans to roll out four flavors and continues to prioritize innovation in its product development.

via Fox Business|

#bodyarmor #business #coca-cola

business2 years ago•3 min saved

"BodyArmor's Key Ingredient Strategy to Overtake Gatorade"

BodyArmor, owned by Coca Cola, is launching a sugar-free version of its sports drink to challenge Gatorade's market dominance. The new BodyArmor Zero Sugar is positioned as a healthier alternative, free from artificial sweeteners, flavors, and dyes. With Gatorade holding 63.5% of the US sports drink market, BodyArmor aims to capture a share of the growing $13 billion market by targeting health-conscious consumers and expanding internationally. Despite facing challenges, including declining sales and competition from its sister brand Powerade and the upstart Prime, BodyArmor's CEO remains optimistic about the brand's potential for growth and innovation.

via CNN|

#beverage-industry #bodyarmor #business