All articles tagged with #social media marketing
The article discusses how social media influencers like MrBeast employ large networks of contractors to create short clips of their content for social media platforms, effectively turning short-form video marketing into a modern form of advertising, with companies like Clipping generating millions in revenue by orchestrating viral content and directing audiences to larger platforms.
Domino's Pizza is undergoing a major rebrand after 13 years, featuring a new logo, brighter colors, updated uniforms and packaging, and a unique jingle performed by country star Shaboozey, aimed at capturing attention in a fragmented media landscape and maintaining its market position.
The Neon Coat app connects influencers and models with businesses offering free products or services in exchange for social media posts, primarily targeting those with a significant following, and is used in major cities like NYC, LA, Miami, and London to benefit both creators and businesses.
The article discusses Neon Coat, an app that connects influencers and models with businesses offering free products and services in exchange for social media promotion, highlighting how it benefits both creators and businesses, especially in expensive cities like NYC.
Restaurants are adding numerous spicy menu items to attract younger consumers, especially Gen Z and Gen Alpha, leveraging social media to promote these bold flavors. This trend is driven by a desire to engage cost-conscious younger customers with low-cost, high-impact options, and is characterized by a rapid turnover of flavor trends, with global influences gaining popularity. Social media platforms like TikTok and Instagram play a key role in creating buzz and encouraging trial of spicy foods.
The influencer industry faces economic challenges due to recession fears, leading to decreased brand spending and changing consumer behavior, but some creators adapt by diversifying content and platforms to survive and thrive amid uncertainty.
e.l.f. Beauty's stock surged 14% after reporting a 77% year-over-year increase in net sales for its fiscal fourth quarter of 2024, surpassing $1 billion. The company's effective use of social media has driven five consecutive years of market-share gains. Despite a projected slowdown to 21% growth for fiscal 2025, investors remain optimistic due to the company's strong marketing strategies.
Despite the common belief that TikTok can drive podcast discovery, many podcasters have found the link between on-app engagement and actual listening to be weak. The potential ban of TikTok in the US has raised concerns about its impact on marketing strategy, with some podcasters considering alternative platforms like Instagram. While some podcasters have seen success on TikTok, others have found it challenging to convert views into actual listeners, leading them to rely on traditional marketing methods for growth.
Reddit is introducing tools for businesses to track mentions of their brands in subreddits, as it prepares for its IPO, allowing companies to establish a more active presence on the platform.
Crumbl Cookies, founded by two cousins with no professional baking experience, has grown into a billion-dollar business with over 980 stores in the U.S., selling more than 300 million cookies in 2022. Leveraging social media and weekly limited-edition cookie drops, the company has amassed a large following and attracted franchising interest, leading to the opening of over 600 new stores. Despite facing trademark infringement lawsuits, co-founder Jason McGowan believes their success is replicable, emphasizing that anyone can start a business and succeed.
Meta's announcement to shut down its Facebook Groups API within 90 days has left developers and businesses in disarray, impacting companies that offer solutions for scheduling and automating social media posts. Small businesses and social sellers who rely on third-party access to Facebook Groups for communication and marketing are particularly affected. The move has raised concerns about Meta's motivations and its impact on developers, digital marketers, and small businesses, with some fearing significant business losses and disruptions. The lack of clarity from Meta and the sudden nature of the announcement have left many in the dark, with developers expressing frustration and uncertainty about the future.
A TikTok video of Target shoppers racing to buy limited edition Valentine’s Day Stanley cups in minutes has gone viral, showcasing the frenzy surrounding the popular tumbler mugs. The video reflects the impact of social media marketing on driving extreme demand for the cups, leading to a tenfold spike in Stanley’s profits. The company's strategic marketing to women, limited edition releases, and influencer partnerships have contributed to the product's success, with the TikTok hashtag "#stanleycup" amassing 6.7 billion views. Experts attribute the craze to social contagion and the product's functional benefits, while Stanley's Global President acknowledges the tumbler's internet sensation status.
Netflix is facing criticism for its social media marketing of the film "May December," which explores issues of grooming, agency, and morality. The marketing campaign, featuring a shirtless image of Charles Melton, who plays a character based on a victim of sexual assault, has been deemed inappropriate and insensitive. This incident is reminiscent of Netflix's mishandling of the film "Cuties," where the promotional poster sparked controversy and accusations of sexualization. Critics argue that if Netflix continues to distribute morally complex films, it should invest in marketing strategies that treat them with the care and respect they deserve.
Jayson Siu, a 21-year-old college student, turned his car accessories side hustle into a highly profitable business, bringing in up to $38,000 a day. Siu's venture, Invalid.jp, gained viral attention through TikTok videos showcasing his LED-backed light-up stickers and LED-lined rearview mirrors. With $512,000 in revenue in 2022 and already surpassing those sales this year, Siu now works over 40 hours a week on top of his studies. He manages the business from a rented warehouse and hopes to hire more staff to free up time for family and friends. Siu's success highlights the power of social media marketing and the challenges of balancing entrepreneurship with college life.
Khaby Lame, the most popular TikToker in the world with over 160 million followers, has achieved fame and fortune without speaking a single word. Through his relatable and comedic videos, Lame has attracted billions of likes and amassed a massive fan base across multiple platforms. Brands are now eager to collaborate with him, with Lame earning an estimated $16.5 million through partnerships with companies like State Farm and Hugo Boss. Despite the lucrative opportunities, Lame remains selective, prioritizing family-friendly brands and turning down requests from alcohol and tobacco companies. The rise of influencers like Lame highlights the power and profitability of the influencer economy, with brands projected to spend $21 billion on creator marketing this year.