social-mediainfluencer-marketing4.31 min read From Mime to Millionaire: Khaby Lame's Journey to TikTok Stardom
Khaby Lame, the most popular TikToker in the world with over 160 million followers, has achieved fame and fortune without speaking a single word. Through his relatable and comedic videos, Lame has attracted billions of likes and amassed a massive fan base across multiple platforms. Brands are now eager to collaborate with him, with Lame earning an estimated $16.5 million through partnerships with companies like State Farm and Hugo Boss. Despite the lucrative opportunities, Lame remains selective, prioritizing family-friendly brands and turning down requests from alcohol and tobacco companies. The rise of influencers like Lame highlights the power and profitability of the influencer economy, with brands projected to spend $21 billion on creator marketing this year.
2 years ago•Source: Forbes
