e.l.f. Beauty's stock dropped 29% after its full-year guidance fell short of expectations, impacted by tariffs and the integration of its acquisition Rhode, which is expected to significantly boost sales but has yet to meet profit forecasts.
E.l.f. Beauty's profits dropped 30% in Q1 due to tariffs on Chinese imports, which have impacted costs and supply chain strategies. Despite this, the company beat earnings and revenue expectations, with a 9% sales increase, and is working to diversify its supply chain and expand outside the U.S. to mitigate tariff effects. The company also launched new products and acquired the Rhode brand, aiming for growth despite a challenging macroeconomic environment.
E.L.F. Beauty acquired Hailey Bieber's cosmetics brand Rhode for $800 million in cash and stock, with an additional $200 million possible based on future growth, reflecting Rhode's rapid success and strong community engagement, especially among younger consumers.
ELF Beauty's stock surged after strong Q4 earnings, a court ruling limiting tariffs, and its announcement of a $1 billion acquisition of Hailey Bieber's skincare brand Rhode, which is expected to close in Q2 2026.
Hailey Bieber announced a major partnership with e.l.f. Beauty for her brand Rhode, celebrating a significant milestone that garnered support from celebrities and fans. Justin Bieber posted a supportive but wordless Instagram story about Hailey's achievement, following recent controversy over his previous comments about her Vogue cover. The event highlights Hailey's growing influence in the beauty industry and the public's interest in her career and personal life.
E.L.F. Beauty has acquired Hailey Bieber’s Rhode skin-care brand in a $1 billion deal, including $800 million in cash and stock, with a potential $200 million earnout based on future growth, expected to close in Q2 2026.
Justin Bieber publicly supported his wife Hailey Bieber's skincare brand Rhode's $1 billion acquisition by e.l.f. Beauty with a no-caption Instagram post, sparking reactions and jokes from fans. The post highlighted Hailey's achievement, but Justin's previous controversial captions and ongoing relationship rumors have kept public attention on their personal lives.
Hailey Bieber's beauty brand rhode has been acquired by e.l.f. Beauty in a $1 billion deal, with Bieber taking on roles as Chief Creative Officer, Head of Innovation, and strategic advisor, signaling a new chapter of growth and innovation for the brand.
Hailey Bieber's makeup brand Rhode has been sold to e.l.f. Beauty in a deal valued at up to $1 billion, with Bieber remaining as chief creative officer. The brand, launched in 2022 and rapidly growing through social media popularity, will expand its distribution globally, including plans to be sold in Sephora. The deal underscores the rising influence and valuation of celebrity-founded beauty brands.
e.l.f. Beauty is acquiring Hailey Bieber's lifestyle beauty brand rhode for $1 billion, with Bieber remaining involved as founder and chief creative officer, aiming to expand the brand's reach and diversify e.l.f.'s portfolio into prestige beauty.
Rhode, a beauty brand founded by Hailey Bieber, has been acquired by Elf Beauty for $1 billion, marking a significant deal in the beauty industry. Bieber will continue as founder and expand her role, while the deal includes cash, stock, and future earn-out considerations. The acquisition highlights Rhode's rapid growth and innovative marketing, and signals a potential rebound in high-value beauty M&A activity, emphasizing the importance of authentic celebrity involvement and strategic brand development.
E.l.f. Beauty is acquiring Hailey Bieber’s skincare brand Rhode in a $1 billion deal, marking its largest acquisition to date. Bieber will remain involved as chief creative officer, and the deal includes plans for international expansion and Sephora distribution. The acquisition reflects Rhode's rapid growth and E.l.f.'s strategic focus on expanding its brand portfolio in the beauty industry.
E.l.f. Beauty is acquiring Hailey Bieber's skincare brand Rhode in a deal valued up to $1 billion, marking its largest acquisition to expand into higher-end skincare and reach a broader consumer base, with Bieber taking on a key creative role. The deal reflects Rhode's rapid growth and E.l.f.'s strategic move to deepen its skincare offerings amid economic uncertainties and tariff challenges.
e.l.f. Beauty is acquiring the fast-growing beauty brand rhode, founded by Hailey Bieber, in a $1 billion deal to diversify its portfolio and expand globally, with Bieber continuing her creative role and the deal including cash, stock, and potential earnout considerations.