Restaurants Boost Spicy Menu Items to Attract Younger Diners

Restaurants are adding numerous spicy menu items to attract younger consumers, especially Gen Z and Gen Alpha, leveraging social media to promote these bold flavors. This trend is driven by a desire to engage cost-conscious younger customers with low-cost, high-impact options, and is characterized by a rapid turnover of flavor trends, with global influences gaining popularity. Social media platforms like TikTok and Instagram play a key role in creating buzz and encouraging trial of spicy foods.