"TikTok's Podcast Boom: Bust or Success?"
Despite the common belief that TikTok can drive podcast discovery, many podcasters have found the link between on-app engagement and actual listening to be weak. The potential ban of TikTok in the US has raised concerns about its impact on marketing strategy, with some podcasters considering alternative platforms like Instagram. While some podcasters have seen success on TikTok, others have found it challenging to convert views into actual listeners, leading them to rely on traditional marketing methods for growth.