Tag

Roblox

All articles tagged with #roblox

business7 days ago

Roblox's Advertising Expansion and Stock Performance Challenges

Roblox is expanding its advertising platform in 2026 with new immersive ad formats like the Homepage Feature and Rewarded Video, along with expanded programmatic partnerships with platforms like Amazon DSP and Magnite, aiming to connect brands with Gen Z and Gen Alpha audiences through authentic, engaging experiences. Major brands and entertainment companies are leveraging these new formats to reach millions of active users, making Roblox a key channel for immersive marketing.

world2 months ago

Texas and Families Sue Roblox Over Safety and Abuse Concerns

Texas Attorney General Ken Paxton has sued Roblox, accusing the platform of neglecting safety laws and deceiving parents about the dangers it poses to children, citing concerns over exposure to predators and harmful content, despite Roblox's efforts to improve safety measures. The lawsuit adds to ongoing legal challenges faced by Roblox in various countries over child safety issues.

law2 months ago

Lawsuits Mount Against Roblox Over Safety and Abuse Concerns

A California judge denied Roblox's attempt to keep a lawsuit involving child exploitation allegations private, setting a precedent for other cases. The lawsuit was initiated by a father whose son was targeted by a predator on Roblox and Discord, highlighting concerns about online safety and platform accountability. Roblox plans to appeal the ruling, which emphasizes the importance of public trials for such cases.

technology3 months ago

Roblox Expands to Two New Platforms

Roblox is expanding its availability to new platforms, including the Samsung Galaxy Store and Xbox Ally handheld devices, to reach more players across various devices and enhance the gaming experience. This move aims to increase engagement, support creators, and grow its market share by making Roblox accessible on more devices and offering increased Robux rewards for purchases through these new storefronts.

world4 months ago

Roblox Sued Over Teen’s Suicide and Online Grooming Allegations

The mother of a 15-year-old boy who died by suicide is suing Roblox and Discord, alleging they failed to prevent a predator from grooming her son online, leading to his death. The lawsuit claims the platforms' lack of adequate safety measures and user verification allowed the predator to exploit Ethan, who was coerced into sending explicit images. The case highlights concerns over online safety for children on these platforms.

technology6 months ago

Roblox's Gardening Games Surge in Popularity and Record-Breaking Growth

A new virtual gardening game on Roblox, Grow a Garden, has become a surprise hit with over 16 million players, breaking records and engaging mainly children with its slow-paced, relaxing gameplay that involves planting and harvesting virtual crops. While some see it as a fun, patience-testing game, experts are skeptical about it inspiring real-life gardening, though it may spark an interest in plants among young players.