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Teens Shift Focus from X to Emerging Social Media Platform

Originally Published 1 year ago — by Business Insider

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Source: Business Insider

A Pew Research Center study reveals that American teenagers are using Elon Musk's social media platform X (formerly Twitter) less, with only 17% of teens using it, down from 23% in 2022. In contrast, WhatsApp has gained popularity among teens, increasing from 17% to 23% usage over the past two years. Other platforms like YouTube, TikTok, and Snapchat have also seen slight declines in teen usage, while Instagram and Facebook usage remains steady. The study highlights a shift in social media preferences among US teenagers.

Navigating the Digital World: A Teen's Online Journey

Originally Published 1 year ago — by The Verge

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Source: The Verge

A Pew Research Center survey reveals that nearly half of US teenagers are "almost constantly" online, with YouTube being the most popular platform, used by 90% of teens. TikTok follows, with 63% usage, showing a gender divide in constant usage between girls and boys. While Instagram remains popular, other platforms like Threads, Facebook, X (formerly Twitter), and Reddit see significantly lower usage among teens. Notably, WhatsApp is the only app gaining popularity, now used by 23% of teenagers.

Influencers Shape News for 40% of Young Americans, Study Reveals

Originally Published 1 year ago — by CNN

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Source: CNN

A Pew Research Center study reveals that nearly 40% of young Americans aged 18 to 29 get their news from social media influencers, many of whom lean conservative. The study, which analyzed 500 popular influencers and surveyed over 10,000 Americans, found that these influencers often lack traditional journalism backgrounds and are predominantly male. Despite claims of right-wing censorship, conservative influencers outnumber liberals on platforms like Facebook and Instagram. The study highlights the growing influence of these figures in shaping public opinion, especially during election periods.

Social Media Influencers Shape News Consumption for 1 in 5 Americans

Originally Published 1 year ago — by Pew Research Center

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Source: Pew Research Center

A Pew Research Center study explores the role of news influencers on social media, revealing that about 21% of U.S. adults, particularly younger ones, regularly get news from these influencers. The study analyzed 500 influencers across major platforms like X, Instagram, and YouTube, finding that most are men and more identify as right-leaning than left-leaning. Influencers often post about politics, with many lacking formal news organization affiliations. TikTok influencers differ by having a smaller gender gap and more left-leaning views. The study highlights the growing impact of influencers on news consumption.