Influencers Shape News for 40% of Young Americans, Study Reveals

TL;DR Summary
A Pew Research Center study reveals that nearly 40% of young Americans aged 18 to 29 get their news from social media influencers, many of whom lean conservative. The study, which analyzed 500 popular influencers and surveyed over 10,000 Americans, found that these influencers often lack traditional journalism backgrounds and are predominantly male. Despite claims of right-wing censorship, conservative influencers outnumber liberals on platforms like Facebook and Instagram. The study highlights the growing influence of these figures in shaping public opinion, especially during election periods.
- Nearly 40% of young Americans get their news from influencers. Many of them lean to the right, study finds CNN
- America’s News Influencers Pew Research Center
- 1 in 5 U.S. adults get their news from social media influencers, according to Pew report NBC News
- 1 in 5 get news from social media influencers: Pew poll The Hill
- News influencers lean right Axios
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