All articles tagged with #nonalcoholic beverages
David Nutt, a neuropsychopharmacology expert, is developing a molecule called Alcarelle through GABA Labs to mimic the relaxing effects of alcohol without its downsides, aiming to revolutionize the nonalcoholic beverage market amid changing social attitudes and health concerns. The company is close to market with plans for testing and licensing, while existing nonalcoholic drinks are gaining popularity, though they currently lack the potency of alcohol.
Research shows that heavy alcohol consumption can impair cognitive abilities, cause inflammation in the brain, and negatively impact memory. Limiting alcohol intake can lead to improved cognitive function, clearer thinking, and better decision-making. Practical tips for reducing alcohol consumption include reflecting on the purpose of drinking, finding nonalcoholic alternatives, setting realistic goals, and seeking support. Embracing the sober-curious movement offers a variety of nonalcoholic beverages to enjoy while reaping the brain-boosting perks of reducing alcohol consumption.
Hilton predicts that wellness trends will continue to impact hotel design and operations, with features such as sleep-enhanced bedding and sound-absorbing surroundings. The company also recognizes the growing demand for nonalcoholic beverages and offers a nonalcoholic cocktail menu. Additionally, Hilton sees potential in the business travel market for all-inclusive resorts, positioning them as venues for blended business and leisure travel. Group bookings at Hilton all-inclusive resorts have increased, indicating a shift in the perception of these resorts for meetings and events.
Molson Coors CEO Gavin Hattersley announced that the company is investing in nonalcoholic beverages to cater to the growing trend of health and wellness among consumers, particularly younger individuals. The company plans to expand its product offerings beyond beer, including energy drinks and nonalcoholic beers. Molson Coors is set to launch a nonalcoholic version of Blue Moon in December, aiming to capture the market during "dry January." Hattersley expressed confidence in the taste of their nonalcoholic beer and expects increased shelf space in stores to drive momentum for the company in the coming year.