Achieving a Hangover-Free High
David Nutt, a neuropsychopharmacology expert, is developing a molecule called Alcarelle through GABA Labs to mimic the relaxing effects of alcohol without its downsides, aiming to revolutionize the nonalcoholic beverage market amid changing social attitudes and health concerns. The company is close to market with plans for testing and licensing, while existing nonalcoholic drinks are gaining popularity, though they currently lack the potency of alcohol.