"Future of Travel: Hilton Embraces Wellness, Mocktails, and All-Inclusive Resorts while Highlighting Top Trends for 2024"

Hilton predicts that wellness trends will continue to impact hotel design and operations, with features such as sleep-enhanced bedding and sound-absorbing surroundings. The company also recognizes the growing demand for nonalcoholic beverages and offers a nonalcoholic cocktail menu. Additionally, Hilton sees potential in the business travel market for all-inclusive resorts, positioning them as venues for blended business and leisure travel. Group bookings at Hilton all-inclusive resorts have increased, indicating a shift in the perception of these resorts for meetings and events.